Credibility Advantage

Credibility Advantage

We wrote this book to show people how to build professional credibility. Like all our books, it’s based on massive amounts of research. We give you the 11 Credibility Anchors – which are ways to brand your organization with credibility. We also show you how to:

1. Employ “other messengers” to deliver your message
2. Credibilitize your website and print marketing
3. Get in print – write a book, a series of articles, white papers, blogs
4. Look, speak and write with credibility
5. Gain credibility by association.

Price: $19.95

Your customers are overwhelmed by massive quantities of marketing every day.  In self defense, they start to ignore much of it.  In light of this skepticism, how can you separate yourself  stand out and show yourself as trustworthy and credible?

You’ll find the answers here in The Credibility Advantage. You’ll learn why increasing your credibility is essential for businesses today. And, you’ll learn specific tools and processes for anchoring your credibility in the minds of your customers and prospects.

For example, you’ll learn:

1. How to employ “other messengers” to deliver your message.
2. How to add credibility to your website and print marketing.
3. How to get in print – write a book, a series of articles, white papers, blogs.
4. How to look, speak and write credibly.
5. How to gain credibility by association.

Praise for The Credibility Advantage:
“Which do you trust more: The recommendation of a trusted friend or what a company tells you? Exactly! Which is why you need to read Credibility Advantage right now so you can increase your business results.”
– David Meerman Scott,
Bestselling Author of The New Rules of Marketing & PR and Real-Time Marketing & PR

“Trust is the currency of referrals and few things build trust more than credibility. In fact, your organization’s growth depends on it. Trust Lovas and Holloway to show you how to put trust and credibility to work for you.”
– John Jantsch,
Author of Duct Tape Marketing and The Referral Engine

“Credibility and reputation are all we have. When it comes to building and keeping it, Credibility Advantage is a must read.”
– Bob Prosen,
Author of Kiss Theory Good Bye

Credibility Advantage

We wrote this book to show people how to build professional credibility. Like all our books, it’s based on massive amounts of research. We give you the 11 Credibility Anchors – which are ways to brand your organization with credibility. We also show you how to:

1. Employ “other messengers” to deliver your message
2. Credibilitize your website and print marketing
3. Get in print – write a book, a series of articles, white papers, blogs
4. Look, speak and write with credibility
5. Gain credibility by association.

Price: $19.95