Beyond Wave Marketing
Your target market is overwhelmed with a modern phenomenon – Information Overload. In the face of it, traditional marketing tactics are destined to fail. They are obsolete in today's world.
This book shows you how to turn this information overload into an advantage. It provides specific tools and techniques that you can put to work right now.
Want to avoid making marketing mistakes? You'll find the key in these pages. Want to make your marketing easy to read and understand? You'll find the key in these pages. Want to use psychology to attract more clients? You'll find the key in these pages.
This book is the product of thirteen years of research, experimentation and experience. It does something no other book has ever done — combine marketing, PR, journalism and psychology!
Here's a taste of what the book covers. Advertising psychology Direct response Advertising technique, leveraged Journalism, the New Release concept, Communication theory, Eye-movement theory "Foot in the door" theory (also called Compliance without Pressure), and Typographical management. Plus, you'll get 77 'Trick Plays' for making your letters more successful.