From the very beginning, we set out to provide more effective solutions to business situations.  We conduct research to find the best solution, chronicle our discoveries and develop the best solutions into products and services.  The Resources you see below represent our research, discoveries and the advice based on it. You'll also find some articles about us and interviews of us.

Published Articles

Look below and see topics that every professional in every industry needs to become skilled in. And, they are all here for you at no charge. (The most up-to-date resources are published in our AboutPeople Blog.  Please check there often as we update it every week!)

Recent Articles:

• Mental Marketing – Guide Minds Michael Lovas. The Register. January 2013
• Mental Marketing – Investor Psychology  Michael Lovas. The Register. December 2012.
• Mental Marketing – Seminars 001  Michael Lovas. The Register. November 2012.
• Inside the Executive Mind Michael Lovas. The Register. Feb. 2012
• Cracking the Code – How to Use Psychology in Your Marketing Michael Lovas. The Register. March 2012.

Selling & Sales Psychology:

• Inside the Executive Mind Michael Lovas. The Register. Feb. 2012.
• Thumbing Your Nose at Ignorance Part 1 Michael Lovas. The Register. Oct. 2011.
• Thumbing Your Nose at Ignorance Part 2 Michael Lovas. The Register. Nov. 2011.
• Manipulation in Sales – Questions Not to Ask Michael Lovas. The Register. March 2011.
• Psychology of Selling – first 8 minutes pt 1 Michael Lovas. The Register. Feb. 2011.
• Psychology of Selling – first 8 minutes pt 2 Michael Lovas. The Register. May. 2011.
• Producer's Guide to Asking Questions Michael Lovas.  Judy Diamond Finding Gold.  April 2010.
• Are you creating value for your customers? Pam Holloway. Sales & Marketing Magazine. February 2010.
• Questions – The Shortest Path from Prospect to Client Michael Lovas.  Judy Diamond Finding Gold.  April 2010.
• The Dirty Dozen: 12 ways sales professionals screw up sales meetings Pam Holloway. The American Salesman.  April 2007.
• The Weak Spot in Consultative Selling Michael Lovas.  Judy Diamond Finding Gold. Aug. 2005.
• Question Based Selling Michael Lovas.  Producers Web.  February 2005.
• The Art and Science of Questions Pam Holloway.  Senior Consultant.  March 2004.

Psychological Marketing:

• Mental Marketing – Seminars 001 Michael Lovas. The Register November 2012.
• Mental Marketing – How to Connect With Your Target Market's Mind. The Register.  August 2012.
• Cracking the Code – How to Use Psychology in Your Marketing Michael Lovas. The Register.  March 2012.
• The Science Behind Professional Credibility Michael Lovas. Horsesmouth.  May 2010.
• Credibility's Impact on Your Bottom Line Michael Lovas. The Register.  April 2011.
• Financial Marketing – The Times They Are a-Changing Michael Lovas. The Register. July 2011.
• Psycho-Analysis of Your Marketing Michael Lovas.  Judy Diamond Finding Gold.  September 2009.
• Credibility Marketing – Part I Michael Lovas.  Judy Diamond Finding Gold.  March 2004.
• The Credibility Factor – Don't Blame the Marketing!  Michael Lovas.  Judy Diamond Finding Gold.  October 2003.
• Michael Lovas on Credibility Marketing An interview with Ed McCarthy – FPA – Your Biz.  May 2000.
• The Key to Relationship Marketing Michael Lovas.  The Sales Doctor.com. February 2000.
• How to Recognize Buying Types Michael Lovas. Financial Services Journal Online. December 1998.
• Marketing to Creators Michael Lovas. Financial Services Journal Online.  April 1999.
• Marketing to Decision Makers Michael Lovas.  Financial Services Journal Online. April 1999.
• How to Build Credibility Through Your Marketing Michael Lovas.  Judy Diamond Finding Gold. December 1999.

Credibility, Likeability & First Impressions:

• The Credibility Process 2011. Michael Lovas
• How to Build Credibility Michael Lovas.  Judy Diamond Finding Gold.  March 2010.
• Credibility Impact on Your Bottom Line Michael Lovas.  Judy Diamond Finding Gold.  February 2010.
• First Impressions of Credibility – Your Face! Michael Lovas. Manage Smarter. May 2010.
• How to Spot a Dishonest Face Michael Lovas. Horsesmouth. February 2009.
• Professional Credibility Michael Lovas. Horsesmouth. May 2010.
• Credibility Lessons from Bernie Madoff Michael Lovas. Sales & Marketing Management magazine. March 2009.
• The Secret to Likeability Pam Holloway.  AI Architect.  May 2007.
• Credibility! What it is and how to get it. Michael Lovas.  December 2007.
• How to Become More Likeable.  Michael Lovas.  Exclusive Focus. Summer 2007.
• How Your Clients & Prospects Really See You.  Pam Holloway.  September 2001.
• Creating a Credibility Culture. Six Solutions for Managers Michael Lovas.  Judy Diamond Associates Online. February 2000.
• Where Are You on the Credibility Scale? Michael Lovas.  Financial Services Journal Online. November 1999.
• What is Your Firm's Hidden Identity? Michael Lovas. Are you sending clues to your job candidates? Workforce magazine.  December 1999.

Customer Psychology:

• Investor Psychology - Judy Diamond Finding Gold.  March 2005.
• The Most Damaging and Self-Destructive Belief Michael Lovas.  Producer's Web. February 2005.
• Reading Minds – The mental filters your clients use determine whether they will actually listen to you Michael Lovas.  Financial Planning Magazine.  August 2003.
• The Mystical Secret Formula of the Elite Michael Lovas. March 2004.
• The Values Controversy Michael Lovas.  GAMA Journal.  December 2003.
• Mind Power  Michael Lovas.  Forum Magazine – Canadian Association of Insurance and Financial Advisors.  August 2002.
• Patterns of Influence Michael Lovas.  Human Capital Magazine. February 2002.
• How to Develop Trust – Part 1 Michael Lovas.  Judy Diamond Finding Gold.  February 2002.
• How to Influence Your Clients Michael Lovas.   Judy Diamond Finding Gold. January 2001.
• Use the Language of Your Targets Michael Lovas. Direct Marketing News. September 2000.
• How to Read Your Client's Mind. Part I Michael Lovas.  Financial Services Journal. April 2000.
• How to Read Your Client's Mind. Part II Michael Lovas.  Financial Services Journal. May 2000.
• How to Read Your Client's Mind Michael Lovas.  Lifeseller..com  April 11, 2000.

Hiring, Managing & Motivating

• How to Hire the Best Person for the Job Pam Holloway.  Auto Success Magazine. August 2003. 
• The How-to of Motivation.  A Step-by-Step Guide Pam Holloway.  Auto Success Magazine. July 2003. 
• How to Clone Your Best People Pam Holloway.  Auto Success Magazine. June 2003. 
• The High Cost of Miss-Hires: Avoiding the Wrong Person for the Job Pam Holloway.  AboutPeople Magazine.  June 2003.
• The Right Person For The Job Pam Holloway.  AboutPeople Magazine.  September 2000.
• A New Look at Job Descriptions Pam Holloway.  Workforce Magazine. June 2000.
• The War for Talent Pam Holloway.  AboutPeople Magazine. July 2000.

Knowledge Transfer:

• Counting What Matters.  Assigning Value to Intangible Assets Pam Holloway.  Center for Advanced Technologies IP Task Force.  March 2002.
• How to Keep Knowledge From Walking Out the Door Pam Holloway.  Workforce magazine. January 2000.
• Creating a Knowledge Sharing Culture Pam Holloway.  Knowledge Management Magazine.  January 2000.
• How to leverage Exit Interviews for capturing key "how-to" knowledge: 2-part Workforce Magazine article.
  • Exit Interviews – Part I
  • Part II – Interview Tips & Techniques
• BrainDrain: Protecting Your Organization From Losing Key Knowledge Pam Holloway. AboutPeople Magazine.  June 2000.
• Corporate Learning in the Knowledge Age.  Pam Holloway.  Knowledge and Learning Research Group.  September 2000.
• Knowledge: Your Hidden Asset!  Pam Holloway. September 1997.  Financial Services Journal.

Practice Development:

• Beware of the Amateur Coach! or, how to spot a faux in the hen house Judy Diamond Finding Gold, January 2007.
• How to Thrive in a Flat World Pam Holloway.  Senior Consultant.  March 2006.
• How to Find the Right Coach or Mentor Michael Lovas.  May 2004.
• Visioning – What you can't see will hurt you.  Michael Lovas.  Senior Consultant.  January 2004.
• How to Distinguish Yourself in a Crowded Market Michael Lovas.  Judy Diamond Finding Gold.  February 2003.
• Logical Process to Re-Invent Yourself Pam Holloway.  Judy Diamond Finding Gold.  December 2002.
• The How & Why of Strategic Alliances Special AboutPeople Strategic Alliances Report by Pam Holloway and Michael Lovas.  December 2001.

AboutPeople in the News

• All Marketing Begins with Trust Holly Doering. Spokane Spokesman-Review. April 6, 2012.
• GOP's Primary Problem: Would you want to have a beer with any of these guys? Sandra Fish. Washington Post. March 1, 2012.
• So You Think You Know People? Morningstar. David Drucker. January 17, 2008.
• Mental Marketing – How Michael Lovas uses unconventional tools to show advisors how to talk with clients. Financial Advisor magazine.  David Drucker. January 2007.
• 7 Business Lessons From 007.  Entrepreneur.com.  Geoff WIlliams.  December 01, 2006.
• Book Review of Face Values Spokane Coeur d'Alene Living "Best of 2006."  Holly Chase Williams. October 2006.
• Secrets to people looking you in the face The Daily Courier, Kelowna, British Columbia.  Steve MacNaull.  May 24, 2006.
• Become a Face Reader Senior Market Advisor Article on Face Values.  March 2004.
• Boosting your credibility with clients Morningstar Article on Michael Lovas.  by Patti Ryan.  April 2001.

Two audio interviews with Michael and Pam

The Face Values Marketing Podcast from Jon Jantsch of Duct Tape Marketing.  He says, "After reviewing a fascinating work called Face Values I asked the authors Michael Lovas and Pam Holloway of About People to share some thoughts about a system that they teach that allows marketers to understand a personal communication style just by reading the lines on their face."

This next interview is titled: The mind as you wear it on your face and in your mannerisms.  It's our interview with Eldon Taylor, the host of Mind Matters on Contact Talk Radio.

Audios:

• Credibility Marketing Part I- Michael Lovas explains where Credibility Marketing comes from.
• Essential Credibility Audio Series:
  • 001 – Business Case for Credibility
  • 002 – Why Important to Financial Advisors
  • 003 – What Credibility is NOT
  • 004 – What Credibility is – part 1
  • 005 – What Credibility is – Part 2
  • 006 – Face of Credibility
  • 007 – Look and Language of Credibility
  • 008 – Inherited Credibility
  • 009 – Credibility Index
• Psychology of Credibility Audio Series:
  • 1 Safety
  • 2 Connection
  • 3 Likeability
  • 4 Relevance

Videos:

Inner Circle Newsletter Archive:

Links to Other Psychology Resources:

• BBC Science & Nature: Human Body & Mind: Spot the Fake Smile Test.  See if you can tell the difference between a fake smile and a real one. 20 video clips. (Based on research by Paul Ekman.)
• Learning Styles Overview (from Wikipedia)
• Learning Styles Matrix (Visual, Auditory or Kinesthetic)
• Learning Style Survey (Felder-NCSU -Active/ Reflective, Sensing/Intuitive, Visual/Verbal, Sequential/Global)