Psych Focus Groups
Traditional focus groups often deliver questionable results. There are many reasons for that, but perhaps the most important is that they capture rational data, rather than emotional information. They capture info from the conscious mind, but buying decisions are made in the sub-conscious mind. Thus, the results are often off-target.
The About People approach to gathering accurate insights is known as the Psychological Focus Group. We gather a group of A-level clients and guide them into a relaxed state of mind. Then, we ask them questions they can answer in terms of feeling, seeing or sensing. We capture information about concerns, hopes, expectations, experiences and feelings.
The result is a psychological profile of the A-level target market, and direct guidance on how to inspire those people’s decision making.