Credibility is key to building trust and influence. This book is jam-packed with practical tools for increasing your business and personal credibility. We give you the 11 Credibility Anchors – which are ways to brand your organization with credibility. We also show you how to:
1. Employ “other messengers” to deliver your message
2. Credibilitize your website and print marketing
3. Get in print – write a book, a series of articles, white papers, blogs
4. Look, speak and write with credibility
5. Gain credibility by association.