Axis of Influence
How do people decide if they like you or trust you? Very few people can answer that question, but you can find the answers inside this amazing book! Axis of Influence is a must-read for anyone who wants to influence, persuade or sell. Michael Lovas and Pam Holloway answer the question of how you can be seen as credible and just as important, likeable. Based on current social psychological research, you’ll find a reader-friendly book about one of the most important areas of influence.