Mental Marketing – how to Guide Your Prospect’s Mind

That is the headline of the most recent article in my column for The Register (monthly magazine for the International Association of Registered Financial Consultants). 

The issue won't be released until January, but you get an advanced peek.  The article gives you some specific wording that works to capture the attention of an audience or individual.  They're really simple and really effective.  Please let me know if you enjoy this type of content: michael@aboutpeople.com

Here is the link:   Mental Marketing Jan 2013