|
| Home | About Us | Blogs | Coaching | Training | Speaking | Services | Resources | Store | Contact | |
 |
 |
|||||
|
||||||
 |
 |
What our clients are saying......
"AboutPeople has a tremendous breadth and depth of knowledge about really connecting with people, and we all know this is a relationship business. They bring to the table resources, solutions and accountability that help you succeed in business and in life."
-- Steven Neff, Principal, Signia Capital
More testimonials
Meet the Brains Behind Your Business
We specialize in business psychology - understanding how brains are wired, then using that knowledge to read, connect with and influence target audiences.
The obvious applications are in:
- Sales - we help sales people read their prospects, speak their language, and make great presentations.
- Marketing - we ensure marketing speaks the target's language and connects with the emotional brain.
- Management - we help decision makers use psychology to maximize the effectiveness of their employees and co-workers.
- Personal Impact - we help individuals master their own psychology and put their best self forward.
We provide training, consulting and coaching in each of those four areas. And, we teach you how in our books:
 |
|
Free Resources. Find FREE resources inThe Resource Room, Inner Circle Blog, How to Read People Blog, Psychological Marketing Blog and About People Radio.
Learn how to Read People!
At About People, we are experts at reading people. We're also experts at teaching other people these skills. Our book Face Values is the best book on the planet for people who want to learn how to read faces in business situations.
We can teach you how to look at a face, and within a few seconds, see: values, personality type, communication style, decision making style, and potential internal conflicts. Click here to see Face Values.
Beyond faces, we teach you how to read voices, eye movement, body language, office contents, possessions, and a plethora of other clues. Want to learn how to read people? Contact us!
Speak the Language of Your Target Market
In our research, we learned the most effective tool to inspire people - their language. We call it "speaking the language of your target market." We've spent more than 20 years perfecting this skill set.
What's in this approach to language? Whatever causes your target market to pay closer attention to you. So, it's not limited to words. It can be structure of the phrasing; speed of speech; length of sentences; number of references. It might also be silence, gestures or color.
We help you communicate the most effective message in the most effective way - the way that causes your target market to pay closer attention to you.Want to learn how to do this? Contact us!
Credibility (and Likeability), the Keys to - well everything!
Our other area of specialization - your Credibility. In the professional world, your Credibility is critical for long-term success. However, Credibility by itself is not enough. You must also be Likeable. Together, these two qualities open doors you never thought possible.
To capitalize on Credibility & Likeability, you need to learn how people perceive you. Then, manage those perceptions. We’ve identified a logical and scientific process to do this. And, we've identified an entire integrated system of tools, skills and activities that will guide you to success at each step along the way.
Buy a copy of our new book: Axis of Influence - How Credibility and Likeability Intersect to Drive Success and learn the secrets of influence and impact.
Want more information about Credibility and Likeability? Visit Michael's Credibility & Likeability Blog: http://credibilityandlikeability.blogspot.com/ Or Contact us!
Read Michael's latest article in Sales and Marketing Management- Credibility Lessons From Bernie Madoff
© 2009 About People. All Rights Reserved