How to get outside the box
The key to getting outside the box is to read articles that have nothing to do with your business.
Here’s an example. I have a subscription to a neuroscience magazine. One of the headlines referred to an “invisibility cloak.” That absolutely nothing to do with my business. But, it was so intriguing that it sparked a flood of ideas. So, one of my next articles will address how sales people become invisible.
Do you know how?