Thanks to copywriter Erica Bernhard and graphic designer Michelle Calderon for this fabulous infographic on the science of persuasion. Included courtesy of Impact Learning.

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That is the headline of the most recent article in my column for The Register (monthly magazine for the International Association of Registered Financial Consultants).  [...]

In the 1980s I realized that professional credibility determined if a person or firm would be successful.  Credibility relies on communication, and that means: 1) writing [...]