Thanks to copywriter Erica Bernhard and graphic designer Michelle Calderon for this fabulous infographic on the science of persuasion. Included courtesy of Impact Learning.
That is the headline of the most recent article in my column for The Register (monthly magazine for the International Association of Registered Financial Consultants). [...]
In the 1980s I realized that professional credibility determined if a person or firm would be successful. Credibility relies on communication, and that means: 1) writing [...]