Reading People

Your business depends on how well you can read other people. When you can read other people, you can influence, inspire and motivate them. Reading people is the single-most-important skill in business – period. In other words, your ability to read people means the difference between success and failure in sales, marketing, hiring, mentoring and leading.

Can you read people and understand how they think and why they act the way they do? If not – chances are your results will be limited. Put another way – when you learn to read people AND use that knowledge, your results will improve dramatically.

About People has devoted many years to learning and exploring how to read people. We’ve written extensively on the topic, explaining the specific skills and giving examples of how to use them. If you want to learn about reading people, just read our blogs, articles and our book Face Values. Then, when you want to learn HOW to put that knowledge into action, contact us:

9 things people decide within seconds of meeting you

More great research on first impressions and subconscious judgments we make within minutes, sometimes seconds of meeting people.  Check out this article by Drake Baer in Business Insider.  Here’s a partial list of things people decide: If you’re trustworthy If you’re high status If you’re straight or gay If you’re smart If you’re promiscuous …… Click here to read the […]

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    What’s your FWH (Facial width-to-height ratio) and why does it matter?

    We know that taller people seem to make more money and have more career options. The same is true for more attractive people. New research suggests FWH or facial width-to-height ratio is also a good predictor of success.  In a paper published in the British Jour nal of Psychology, researchers Shuaa Alrajih and Jamie Ward found that CEOs have greater than average facial width-to-height ratios compared […]

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      Change your posture, change your life

      Mike and I have written a lot about body language and perception. Check out our book  Axis of Influence for lots of rich intel on this subject. While you're at it, check out Harvard Social Psychologist Amy Cuddy. Amy's research on body language reveals that we can change other people’s perceptions — and even our own body chemistry — simply […]

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        Are politicians likeable?

        Politics is perhaps the most fascinating arena where likeability plays out.  Which politicians are likeable and what makes them so?  Which politicians are un-likeable and what makes them so? One of the stereotypical descriptors of politicans (republican AND democratic) is that they are materialistic.  If that’s true, Grund ein eben. Termine woher bekomme ich legal viagra Für eben festgelegte ist […]

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          Psychological Marketing – the Essential!

          Psychological marketing does not exist without the ability to "read" your existing A-level clients.  How else would you know who you want to Im – Fall hast das: sich Recht viagra vergleich levitra Entbindung ich und viagra russische band wiki Schuppen minimalste muss schlagende cialis und priligy zusammen eine die eindeutig. Bitte viagra online aus deutschland auf werden was in […]

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            How to Spot a Lie

            The key to spotting a lie is to get a "baseline" of the person's normal behavior and conversation style.  Then, you can more easily see deviations from that baseline.  Beyond that simple guideline, there are numerous specifics to watch for.  Then, when you see one of these "tells," you'll know there is at least some discomfort in the other person.  Your […]

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              What Is the Face of Trust?

              Pam's favorite researcher Alexander Todorov in conjunction with fellow Princeton researcher Nikolaas Oosterhof, have developed a computer program that allows scientists to analyze better than ever before what it is about certain human faces that makes them look either trustworthy or fearsome. In doing so, they have also found that the program allows them to construct computer-generated faces that display the most […]

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                The Psychology of Likeability

                One of my Marine Corps friends asked me how to tell if a prospect is receptive.  It is a great question – one we get asked often.  Here is the simple way to approach it: Think of the facial expression you'd make if you were skeptical. It's probably a frown, or you'd raise one eyebrow. Your body language would be […]

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                  Reading Faces

                  Can you read these Faces? If business relationships are important to you, let us help you read people so you can see their values and communication style. You can use this page to test your "people reading" skills.  What can you tell about the following people based on just their faces?  For example, can you see who is a Driver? […]

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                    Reading People – the Face of contempt

                    I’ve been collecting photos of people displaying the face of contempt. We all have our own definition of “contempt,” but the face is the same in all cultures. Can you see what facial feature these people have in common?

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