Do you know what your clients and prospects really think of your company, your products, and you? Chances are the answer is No. Even companies that think they know are often surprised to learn the real truth. We tend to see ourselves one way while our prospects and customers see a completely different picture. How does that happen? We think […]
Thanks to copywriter Erica Bernhard and graphic designer Michelle Calderon for this fabulous infographic on the science of persuasion. Included courtesy of Impact Learning. Be Sociable, Share!
In the 1980s I realized that professional credibility determined if a person or firm would be successful. Credibility relies on communication, and that means: 1) writing content that is relevant to your target market; and 2) using words/phrases they relate to. A few years ago, I started noticing the term "content marketing" and thought, "What's the big deal? We've been doing […]
For the past twenty years, I've been researching how to use psychology in marketing for financial advisors. The most important marketing tool today is your website. I say that for three reasons: That is where most people go to check you out and determine if they want to contact you. That's where you can show them your professionalism and humanity. […]
Who in his right mind launches a website knowing it will annoy visitors? Professionals and organizations always believe the world is chomping at the bit in anticipation of their website. They seem not to know when something on the site is annoying. We use 44 points in our "Psycho-Social Marketing Analysis." One of the points deals with videos. Beware… In […]
The key to getting outside the box is to read articles that have nothing to do with your business. Here’s an example. I have a subscription to a neuroscience magazine. One of the headlines referred to an “invisibility cloak.” That absolutely nothing to do with my business. But, it was so intriguing that it sparked a flood of ideas. So, […]
Most rational people eliminate adjectives from their presentations. The guideline is: "less is more." However, recent research throws salt on that. The research was conducted at Purdue University and discovered that sensory language is far more effective at engaging the reader. They compared the writing of popular authors from older times and modern times. Same result: the researchers conclude that […]
Learn about data visualization software. Be Sociable, Share!
Picture yourself talking to a small audience. That could be anywhere from three people to a hundred. As you deliver your words of wisdom, you see someone's head lean back and the person's mouth form the word, "Oh." Bing! That person "got it." You now have an "Oh" Rating of one. Teachers look for those lights to go on in […]
Smart web designs follow human perception rules. The most notable of these design hueristics are referred to as "gestalt rules for human perception". These rules describe how we see and experience different perceptual phenomena in the world around us. According to Gestalt psychology, the whole is different than the sum of its parts. Based upon this belief, Gestalt psychologists developed a […]