About Us

AboutPeople is a unique professional services firm founded by Michael Lovas and Pam Holloway. Both have backgrounds in psychology and business. Each brings diverse talents, skills and practical experience. They are two very different halves of an amazing team that uses psychology to increase business results.

Michael is an expert at using psychology to improve results from sales and marketing, mainly in the financial services industry. He is widely considered the “Father of Credibility Marketing,” having introduced the concept in 1991.

Mike is a highly entertaining trainer and coach.  And, he’s a prolific author and columnist, publishing at least one column every month since 1986. He also brings a deep background in Neuro-linguistic Programming and Hypnotherapy. He uses his psychological skills to make good things happen.

Pam came to AboutPeople after a career at ExxonMobil and several years of ground-breaking work as a Knowledge Management consultant. Pam’s background in organizational development, learning and knowledge transfer, compliment Michael’s background in sales and marketing. She is also a speaker and writer, and has delivered programs all over the world.

Michael and Pam have written nine books including these best sellers:

Face Values: How to read people and adjust your presentation to connect with them in less than 3 minutes

Axis of Influence: How Credibility and Likeability Intersect to Drive Success. 

The Credibility Advantage: Strategies & Toos for Increasing Business Results.

Volunteer Work.  Michael is a Marine Corps veteran and extremely active in Veterans Issues.  As such, he’s a Mentor and serves on the Executive Staff of the Spokane Veterans Forum where he helps veterans straighten out their lives and adjust to civilian life.  He’s the co-founder and former Commander of the Inland Northwest Patriot Guard.  In that capacity, he led 300 patriot citizens as they participated in military funerals in eastern Washington. After resigning from the Patriot Guard, Michael started 2nd Shot, a non-profit organization that helps military veterans deal with PTSD.

Pam is involved with The Bali Fund, a non-profit organization committed to helping the children of Widhya Asih orphanage break the cycle of poverty and become thriving adults and self-sufficient members of Balinese society.