Customers are bombarded with massive quantities of advertising and marketing, most of which they discount, little of which they trust. How can you separate yourself and your business from this tangled mess? How can you stand out and show yourself as different and better?

The answers to those questions are found here in The Credibility Advantage. You'll learn why establishing and continually increasing credibility is essential for businesses today. And you'll learn specific "how to" for anchoring your credibility in the minds of your customers and prospects.

For example, you'll learn:

• How to employ "other messengers" to deliver your message
• How to Credibilitize your website and print marketing
• How to get in print - write a book, a series of articles, white papers, blogs
• How to look, speak and write credibly
• How to gain credibility by association.

Praise for The Credibility Advantage

"Which do you trust more: The recommendation of a trusted friend or what a company tells you? Exactly! Which is why you need to read Credibility Advantage right now so you can increase your business results."
-- David Meerman Scott,
Bestselling Author of "The New Rules of Marketing & PR" and "Real-Time Marketing & PR"

"Trust is the currency of referrals and few things build trust more than credibility. In fact, your organization's growth depends on it. Trust Lovas and Holloway to show you how to put trust and credibility to work for you."
-- John Jantsch,
Author or" Duct Tape Marketing and The Referral Engine

"Credibility and reputation are all we have. When it comes to building and keeping it, Credibility Advantage is a must read."
-- Bob Prosen,
Author of "Kiss Theory Good Bye"