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Your target market is overwhelmed with a modern phenomenon - Information Overload. In the face of i, traditional tactics are destined to fail. They are obsolete in today's world.

This book shows you how to turn this information overload into an advantage. It provides specific tools and techniques that you can put to work today.

Want to avoid making marketing mistakes? It's in here. Want to make your marketing easy to read and understand? It's in here. Want to use psychology to attract more clients? It's in here.

This book is the product of thirteen years of research, experimentation and experience. It does something no other book has ever done -- combine marketing, PR, journalism and psychology!

Here's a taste of what the book covers. Advertising psychology Direct response Advertising technique, leveraged Journalism, the New Release concept, Communication theory, Eye-movement theory "Foot in the door" theory (also called Compliance without Pressure), and Typographical management.

Soft cover, perfect bound: 207 pages
Language: English
Publisher: Credibility Press

Table of Contents

• What's Different About This Book?
• Why Is Wave Marketing Important?
• How Does Marketing Differ from Sales?

Chapter One

• Wave Marketing. Letter-driven sequential marketing in detail

Chapter Two

• Logic & Truth

Chapter Three

• Misperceptions of Marketing

Chapter Four

• The Marketing Hurricane. 9-part Credibility Marketing strategy

Chapter Five

• Building a Marketing Strategy

Chapter Six

• How to Succeed with Letters

Chapter Seven

• 77 'Trick Plays' for making your letters more successful

References & Resources