Credibility Marketing

Credibility Marketing answers the “Why” questions – why would the prospect want to talk with you or do business with you? Why should a client give referrals to you?

Our new book Credibility & Likeability lists several specific ways you can build credibility through marketing. Here are three of the most significant::

Use third-party articles from credible sources that reinforce your product, philosophy or methodology.This is how you can become the Preferred Infomation Provider to your target market.
Publish. Many people can sell, but few can communicate and simplify complex ideas. Writing a book, white paper or article shows proof that you can communicate and that you know what you’re doing.
Get personal. Use personalized greeting cards to forge a stronger personal connection. This is how you capitalize on your credibility!

The Power of Getting Into Print

One of the best ways to build credibility is to get published. The majority of humans are visual. They believe what they see in print – more than what they hear.

This has been a part of our culture since Moses came down from the mountain with the 10 Commandments written on stone tablets.

Picture a table. On that table are typical marketing and identity items: product brochure, company brochure, audio business card, website, newspaper ad, mission statement, Power Point presentation, magazine article, a book, greeting card.

Which one would you trust the most? Which one would you pick up to take with you? It sure as heck isn’t the newspaper ad or the flyer. The correct answer is the book.

The Book. The book is the most credible medium on the table. It takes so much effort to put a book together that people naturally tend to believe them. An author is perceived as an expert. If he or she knows enough about the subject to write a book, he or she probably is indeed an expert.

Picture yourself going into a meeting and handing your prospect a book and saying, “I’d like to give you a copy of my new book. I autographed it for you.” Think that would make a positive impression? Think it would make a more positive impression than simply handing someone a business card? Think you would pick up some credibility? The answer is a resounding Yes!

AboutPeople has helped many professionals get their ideas into print. Trust our credibility to help you prove your credibility,

The Secret Ingredient to Credibility

If your business relies on relationships, your job is twice as complicated. You need to have a system for proving your professional credibility, and another one for building the personal side of your business relationships. The personal connection builds "Likeability," and that's the secret that allows you to capitalize on your credibility!

Getting published is an excellent way to satisfy the professional side. And, sending personalized greeting cards is an excellent way to satisfy the personal side.

Problem. Most people who send greeting cards mess this up. They send the traditional cards at the traditional time. That means their cards get lost amid the stack of other cards.

Solution. Send non-traditional cards at a non-traditional time. Every day of the year is a day of observance. It's either a historic event, a famous person's birthday, a holiday in another country. From the Marine Corps birthday to Mark Twain's birthday...from Chinese New Year to Kwanza...from Groundhog Day to Mardi Gras.

The possibilities are endless, but you need a system for sending the right card with a personal greeting. Follow my advice and you will take giant steps into stronger personal relationships. Handle it right and you will save money, hundreds of hours of time and be far more effective.

Your Reward.

We use two exceptional tools to send cards. Which tool we use depends on the type of relationship we want. If you want to build the personal side of your business relationships, call us. We'll help you accomplish more in this realm than you ever dreamed possible. Call me directly at: (509) 465.5599 -- Michael Lovas