The Power of the ARCH

ARCH is the process for success. It is a unique Training and Coaching program from About People that teaches you how to: magnetically attract your ideal clients, immediately connect and bond with them, and engage them in a way that makes them loyal and eager to refer you.

Here’s what you gain from the ARCH:

Attract

Identify your target market demographically and psychographically
Formalize your value proposition (how you are different and better)
Determine the intersection of you and your client (common experiences and values)
Develop your Attraction Strategy (plan for attracting your ideal clients)

Read
&

Connect

Understand different personality types and mental filter configurations
Be able to recognize/identify them by their face, language, and behavior
Modify your behavior/style to connect with different types of people
Build rapport and trust
Show yourself as credible and relevant
Create and deliver powerful presentations that emotionally resonate with your audience

Help

Elicit client goals, issues, needs
Position your solutions inside client values (the values sandwich)
Help the client self-discover what’s right for him or her
Keep existing clients engaged, happy and loyal
Turn your clients into advocates and referral sources