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Inside Secrets
Reading time: 90 seconds
Credibility and Referrals -
Inside Secrets
If you read our articles, you noticed that teach you how to build a business of integrity. We teach you lots of different ways to improve your credibility and get referrals. What you may not have noticed is that there is a primary path, a logical sequence:
STEP 1. Embrace a proactive communication strategy
STEP 2. Build your likeability
STEP 3. Build your credibility
STEP 4. Focus on building (non-sales) value with clients
STEP 5. Teach clients how to talk about you
Can you see the logic in the sequence? If you follow it, you'll see several things happen:
1. Shorten your sales cycle
2. Increase the size of accounts
3. See clients become more loyal
4. Get more referrals
What to do now
If you want to get those things, you have to start immediately to think and take action on the first list. Take action on the first item in order to make the second item possible. So, please start right now to implement a proactive communication strategy. That will help you tremendously to build your likeability. Make it easy for people to like you by being proactive about reaching out to them. When you become more likeable, they will spend more time with you, so you can demonstrate your credibility. See how it works?
"Credibility & Referrals" Webinar
On Thursday (June 19), I will be on a panel of marketing experts. We will explore different ways you can build your credibility and generate more referrals. In fact, one of the things we will focus on is how to start a proactive communication strategy.
Here's an inside secret - join the call fifteen minutes early and you'll get to eaves drop on the panel talking informally about credibility & referrals. We'll compare notes and discuss personal tips (inside secrets) that probably won't be covered when the webinar starts.
DAY
June 19th
TIME
2:00 pm Pacific Time
(3:00 pm MST/ 4:00 pm CST/ 5:00 pm EST)
REGISTER
Register now
https://www1.gotomeeting.com/register/845970983
Use VIP Code 46870
SPECIAL INSIDE TIP
The call officially starts at 2:00 (PST), but please tune in 15 minutes early -
we’ll be sharing the most effective tips from our personal experience
(Please feel free to pass this newsletter to your friends and colleagues)
-- Michael Lovas
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Find AboutPeople resources at: http://secure.megatrans.com/aboutpeople/Catalog |
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