The Most Advanced Training in
Business Today?

If you're reading this, you know who AboutPeople is.  That's us.  What you may not know is that we've been helping professionals master the "people side" of business for about 15 years.  But, what does that mean?  In the "real world," it means we help people like you do three things:

• Attract more high value clients
• Expand existing relationships to capture greater share of wallet
• Create a steady stream of referrals and introductions

Here are a few of our book covers.  And, when you look below, you'll see our six Core Programs.  I can promise you that these programs are among the most advanced in business today.  How can I say that with such confidence?  Because I know the effort and due diligence that went into developing them, and I've seen the results. 

6 Core Programs to
Master the "People Side" of Business

BUYING STYLES
How to read people and adjust your communication to connect with them
Learn how to read the buyer’s personality and communication style - quickly and accurately. Gain the ability to flex your style to match his/hers. You’ll learn specific strategies and language to use with each buying style and move that person comfortably through the buying process.

ADVANCED SALES CONVERSATIONS
The P-R-O-S Approach to Sales
Learn how to satisfy a prospect’s psychological needs in a step-by-step, systematic way. P-R-O-S stands for Protection-Relevance-Options-Steps. PROS achieves four things few other programs can - it helps prospects: 1) Feel safe and comfortable talking to you; 2) Trust that you understand them and have something relevant and valuable to offer; 3) Mentally sort through options and self-discover your value; and 4) Feel safe taking the next step with you.

QUESTIONS
How to use questions effectively in sales conversations
Learn a simple and highly effective questions-based process to show your credibility and relevance. You’ll get specific questions to use in each phase of a sale, as well as guidance for how to customize your questions to help your prospects buy from you. We’ll teach you Proactive Listening and show you how to get clients engaged and into self-discovery mode.

PRESENTATIONS
Presentation Excellence
Learn how to capture attention, prove your credibility and demonstrate relevance. Learn to organize ideas for impact, use visuals effectively, and implement a dynamic presentation delivery style that will increase rapport and persuasiveness. This is NOT your typical public speaking program. It includes many advanced psychological tools for connecting with and influencing an audience.

CREDIBILITY
How to use credibility to increase results
Learn how to build trust and credibility with a skeptical, doubting and cynical public. You’ll learn how to build a credible picture of who you are and what you do. You’ll also learn how to leverage credibility in your marketing and receive a variety of tools and strategies you can put to work immediately to shorten the sales cycle and inspire buyers to buy on the first visit.

REFERRALS
Favorable Introductions and Magnetic Referrals
Learn the logical and psychological approach to getting Referrals: where to look for referral sources, what needs to happen in order for someone to feel comfortable referring you, when and how to ask for a referral, and the language of referrals (how to ask for referrals in the other person’s language). We'll also help you develop referral letters and additional communication tools for your specific business.

All those programs are based in extensive research and science - meaning, they work!  As you can probably see, they follow a logical procedure and build on each other.  When you start to learn them, you'll immediately see an improvement in how people respond to you.  When you finish them, you will be on your way to mastering the "People Side" of business.  And, isn't that the key to expanding your own business?

Your ability to connect with stakeholders in profound and powerful ways allows you to build rich win-win relationships. But that takes learning some very specific skills. That’s where AboutPeople comes in.

The more you know about your prospect or client (both inside and out), the greater the probability of a connection. The better the connection, the better the relationship. The better the relationship, the better the profits.