In the past few months, I’ve become obsessed with Social Media Marketing. It’s very much like direct marketing (direct mail), but very different, too. I squeezed my brain trying to pinpoint the essence of the difference. This is important because until you get a handle on the psychological differences, you can’t be effective.

Here’s what I’ve discovered:

1. SMM is a totally different philosophy. It focuses on building relationships, not just buyers. This relationship-building process turns out to be the same one we describe in two of our books: Axis of Influence and the 5 Levels of Rapport.

2. Unlike every other marketing medium, SMM is totally dependent on good, clear writing. No graphics, no photos, no colors. Just good writing.

Question: what do you see as the differences?

- Michael Lovas

This entry was posted on Thursday, October 8th, 2009 at 8:58 AM and is filed under Connection, Customer relationships, Internet Marketing, Psychological Marketing, Rapport. You can follow any responses to this entry through the RSS 2.0 feed. You can skip to the end and leave a response. Pinging is currently not allowed.