This insightful book is the result of nearly 20 years of research and experience! You learn WHY credibility and likeability are important; WHAT to do to improve them; and you even get step-by-step processes to follow!

This book is a true one-of-a-kind treasure trove of substantiated insight into what inspires people to trust you and buy from you. No one has looked deeper into this topic than Michael and Pam. This is their area of expertise! The advice they give is practical, usable and highly readable.

See what other experts say:

5 STARS
Well-researched. Highly readable. Very practical.

"The authors take the ingredients of likeability and credibility and make them tangible--and marketable. In short, their book tells sales professionals, managers, and consultants how their language, appearance, personality, hallway reactions, and marketing materials all reflect these two characteristics."
- Dianna Booher, (Dallas/Ft. Worth, TX) Author of "Voice of Authority" April 29, 2009
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5 STARS
A terrific book for anyone looking to improve their life- or their business,

"Michael and Pam get it! This is a great book that relates to all aspects of our lives - personal and professional."
- Todd Natenberg, (Chicago, IL) Author of the book, "I just got a job in sales! Now what?" May 18, 2009
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5 STARS
"In Axis of Influence the authors reveal many of the lessons they have uncovered during their more than two decades of research into the psychology of communications, business relationships and learning. If you seek impact in business and relationships, this book is a great place to start. It goes "under the hood" to reveal what goes on in people's minds as you first meet and begin to form subconscious decisions."
- Craig L. Howe, (Darien, CT) "The Pointed Pundit" May 18, 2009

Softbound, 183 Pages. Published by Morgan James, New York.