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Your target market is overwhelmed with a modern phenomenon - Information Overload. In the face of i, traditional tactics are destined to fail. They are obsolete in today's world.

This book shows you how to turn this information overload into an advantage. It provides specific tools and techniques that you can put to work today.

Want to avoid making marketing mistakes? It's in here. Want to make your marketing easy to read and understand? It's in here. Want to use psychology to attract more clients? It's in here.

This book is the product of thirteen years of research, experimentation and experience. It does something no other book has ever done -- combine marketing, PR, journalism and psychology!

Here's a taste of what the book covers. Advertising psychology Direct response Advertising technique, leveraged Journalism, the New Release concept, Communication theory, Eye-movement theory "Foot in the door" theory (also called Compliance without Pressure), and Typographical management.

Soft cover, perfect bound: 207 pages
Language: English
Publisher: Credibility Press

Table of Contents

What1s Different About This Book?

Why Is Wave Marketing Important?

How Does Marketing Differ from Sales?

Chapter One
Wave Marketing. Letter-driven sequential marketing in detail

Chapter Two
Logic & Truth

Chapter Three
Misperceptions of Marketing

Chapter Four
The Marketing Hurricane. 9-part Credibility Marketing strategy

Chapter Five
Building a Marketing Strategy

Chapter Six
How to Succeed with Letters

Chapter Seven
77 'Trick Plays' for making your letters more successful

References & Resources