Meet the Mind Behind Your Business

Success in business (and in life) depends on three things - your ability to understand people, connect with them, and influence them. These "People smarts" come into play in almost every aspect of business - from sales and marketing, to hiring and managing.  AboutPeople has devoted decades to learning how minds are wired, how they make decisions, and how to influence them.  We use that knowledge to help you improve your results.

Where Can You Apply Us: 

1. Sales - we help sales people read their prospects, speak their language, and make great presentations - better results are inevitable.
2. Marketing - we ensure marketing speaks the target's language and connects with the emotional brain. We help you with Social Media Marketing, as well as more traditional approaches.
3. Management - we help decision makers use more effective psychology to maximize the effectiveness of their employees and co-workers.
4. Personal Impact - we help professionals master their own psychology and become more personally effective. We implement a treasure trove of extremely effective psychological tools and emotional intelligence processes.

Look to the left.  Those are the areas where we can really help you!  Want a closer look? Just click on the "Enter" buttons.  Our clients are Fortune 100 firms, as well as individual entrepreneurs.  They hire us for training, consulting and coaching in those four areas.  What makes us unique is contained in our books:

Free Resources.  Find FREE resources in The Resource Room, Inner Circle Blog,  How to Read People Blog, Psychological Marketing Blog and About People Radio.

What We Do Best

After studying, practicing and applying business psychology for about 20 years, we've developed a unique set of specializations.  These 3 skill sets are the exact skills that will separate you from all your competitors.  They are what will cause your prospects and clients to become solidly loyal to you. And, they are the most effective tools you could use as a manager.

Learn how to Read People!

At About People, we are experts at reading people. And, we're really good at teaching other people how to do it. Our book Face Values is the best book on the planet for people who want to learn how to read people in business situations. 

We can teach you how to look at a face, and within a few seconds, see: values, personality type, communication style, decision making style, and potential conflicts.  Click here to learn more about Face Values. 

Beyond faces, we teach you how to read voices, eye movement, body language, office contents, possessions, and a plethora of other clues.  Want to learn how to read people?   Contact us!