We Are About People
Professionals need to know how people think, behave and make decisions. We can teach you how to do that. We can also teach you how to become much better at influencing, motivating and inspiring other people.
We help Sales and Marketing teams show themselves as trustworthy and relevant. We help Managers and Leaders improve internal relationships and inspire their people. And, we help individual professionals communicate and implement at a much higher level.
Does your marketing connect with your target market? Deliver an accurate message? Achieve results? Is it psychologically effective? Find out!
Can you see past the fluff and spin? Do you know what values you're hiring and how well they’ll perform? Are new hires good fits for your culture? Do they really have what it takes? Find out!
Do your presentations hit the mark? Are you connecting to values? Can you appeal to both rational and emotional sides of the brain? Can you sell the way the customer wants to buy? Learn how!
Can you read people in front of you? Can you SEE their values? Can you see what they like and don’t like? Can you speak their language and communicate in their style? Learn how!
Are you perceived as an expert in your field, yet? Have you developed (and effectively communicated) your knowledge and credibility? Is your marketing credibility-based? Learn how!
Explore About People
Want to improve your results? Then, learn how to use psychology! Explore this website. You'll find that all our tools, techniques, strategies and processes are explained right here. You'll see that every skill, process and tool we use is scientifically valid, extensively researched and proven effective! In addition, much of our know-how is explained in our books. You can learn even more in our training and coaching. And, we'll even help you with the implementation via our consulting.
What is the Secret Sauce? The founders of About People are prolific writers. Much of the About People "secret sauce" is easily available (FREE) in the Resource Room, Inner Circle Blog, Mind Maven Blog, How to Read People Blog, and Psychological Marketing blog. Also be sure to visit Michael's Psychological Marketing Network on LinkedIn!